Shaping Tasmania: a journey in 100 objects

Comprehensive design and branding for a major permanent exhibition at The Tasmanian Museum and Art Gallery (TMAG). Material includes posters, website mock-up, smart phone app mockup, brochures and map.

The exhibition was launched as part of TMAG's redevelopment and features 100 objects that were deemed to be of significance to Tasmania's history. Although this began as a university project, my design was chosen out of the whole class to be used for the real exhibition logo - so the project ended up being split in two.

TMAG end result: I worked closely with the in-house design team at TMAG to develop the logo further to adhere to TMAG's branding and style guide, which allowed me the freedom to take a different approach to refine my own version of the project. See more about the TMAG side of the project here.

My personal end result: My main aim was to reference the context of the exhibition and the current transformation of the museum. This was achieved through creating a visual balance between historical and contemporary aesthetics, whilst producing both traditional print media as well as modern technology such as a smart phone application and website.

Another aim was to draw people in, get the public involved and interested in the exhibition and newly transformed museum. This was achieved through producing interactive outcomes (smart phone application and website) and also by implementing a sense of intrigue in the viewer through the use of silhouettes and a minimalist approach. 

The minimalist approach combined with bold, versatile visuals unify the complex and diverse selection of exhibited objects, whilst also functioning as clear, easy to understand visuals appropriate for museum navigation and exhibition identification.

Animated mock-up of smart phone app. Includes user interface where the user can select which objects they wish to add to their journey, pages about those objects, gps navigational compass and map systems to find the objects, and augmented reality feature allowing the user to look through their phone's camera to see labels and other information to do with each object.

Communication plan and style guide